3 Customer Engagement Trends That Are Currently Influencing Marketing

Original author of this article Bobs SEO Las Vegas - Affordable Search Engine Optimization Services

It seemed like it was just yesterday when average brands engage with their customers by passing out flyers and broadcasting their message via television ad, newspaper or magazine when in fact today, the way businesses market their products have transformed to a whole new level. With the birth of a digital era, technologies and new channels of communication have also appeared along with the growing number of modern advertising that made many customers turned their backs on traditional marketing. Because of this, brands are now starting to realize the potential of true customer engagement.

What really are the trends that are presently shaping the way businesses engage with their customers? What are the innovative ways to keep customers engaged in the future? To find out more, read on the three emerging trends that will potentially define the future of customer engagement in the digital marketing space.

1. Story-driven and inspirational content marketing

As consumers are rapidly growing apart from direct advertising, content marketing, on the other hand, has transformed into a more penetrable and more convincing approach of attracting consumers’ attention. Consequently, brands too, have shifted their ways. Rather than directing consumers to their products, they have to offer an inspiring and informative message—something that customers can gain—aside from buying their products.

Marketing that focuses on story-driven content is now one of the largest trends to resurface from this admission, with brands and marketers using any means necessary to create a content that lures the readers in and engages them in an experience. The latest types of technology like virtual and augmented reality will pave way for even greater opportunities on this particular trend as they provide marketers more advanced tools to relay even more impactful and engrossing stories.

2. Providing innovative product and brand experiences

More and more customers are drawn to brands where they can buy not just products, but also experiences. This kind of customer engagement trend comes from the similar place of story-driven content. Customers expect marketing to offer more than selling to them as much as they expect more from brands than just their products. While there are those large companies that are looking into providing AR and VR technologies to their customers for a more comprehensive digital experience, a good product experience can also be very simple. For instance, a website that has a good design and is visually attractive, or a loyalty and rewards program that allow for online and offline touchpoints with personalized messaging and some discounts can be two great ways of product experience.

Besides, providing a great brand experience cannot completely replace a poor-quality product. However, these experiences can help brands separate themselves from competitors, especially in a competitive marketplace. Personalization is the main factor in this trend, as customers prefer brands that will lead them towards content that suit their needs.

3. Shifting to the ‘many-to-many’ type of marketing

The shift to traditional marketing towards a more direct form of marketing can also be considered as a move from one-to-many to many-to-many marketing wherein businesses intend to incite conversations among their customers about their products rather than simply broadcasting them. The concept of many-to-many is when people take to other people about a certain brand or product instead of when companies talk to people. And this is the direction that the future marketing is heading towards to.

It is the era where companies are noticing that if they want their products to be sold, then they have to follow the many-to-many approach, which is an enormous shift in the way we communicate. As we all know, it is natural for people to desire human connection and to belong in a community, and this is partly the reason we will continue to witness the increasing quantity of customers socializing their buying experiences.

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Social Media for Beginners

Original author of this article Bobs SEO Las Vegas - Affordable Search Engine Optimization Services

Many business owners get so excited with the trend of going online that sometimes, the planning part tends to go awry. If you really want to see the results that would work to your advantage, it is a must to make a roadmap so that your SEO and internet marketing efforts will be targeted toward a specific goal. The roadmap should take account of strategies to employ, metrics to achieve and results to measure.

What is Social Media?

Social media involves activities like audio exposure, images, videos, content and social interaction. When used for marketing purposes, participating in different social media networks will help any business achieve marketing communication goals and improve the popularity of a brand.

To understand how social media marketing works, you have to take account of the following:

• Be a contributor to the online community.

A huge percentage of the human population worldwide read articles online and look for information through search engines every so often. And because the population of contributors is relatively small, providing useful content will give you more opportunities to promote your brand.

If you want to be successful in your social media marketing efforts, the best technique that you can put into play is to help others in any way that you can. Here’s an important rule to remember: Think more of others and minimize talking about yourself.

Links are proven to generate more traffic to your website. Without links, search engines won’t be able to serve their purpose. It is an ordinary practice among website owners to link out to other websites and blogs. You can also try this trick and see the amazing effects yourself.

Blogs are growing at an uncontrollable rate. Even spam blogs (also called as splogs) are taking over the playing field. If you want to be successful in your online -marketing campaign, don’t ignore the effect that blogs can create. You might be caught off-guard with the amount of traffic it can bring to your site.

Especially those who are considered authorities in your niche, you can benefit from the tips they can offer, the guidance they can give and the experience that they are more than willing to share. There are also brand advocates who can do much to make your business known to a good number of interested people.

Be it online or traditional, marketing serves the ultimate purpose of selling your products and services. Before you embark on the journey, make sure that you know where you’re headed and make sure that the vessel you have boarded on is directed toward your planned destination.

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3 Search Engine Marketing Tips To Get You Ranking Higher

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When you write blog posts, your biggest goal is to get high quality traffic to your blog. The best blogs have lots of activity, with people reading the posts and leaving their comments. Search engine optimization is one of the most important ways to get more targeted visitors to your blog. This will help you rank your blog posts for your primary keywords easily and get unique visitors. As you write your blog posts, keep the following SEO tactics in mind.

Be original when you create your blog posts. There are many people blogging, so you want to show everyone what you have to offer. One of the latest concepts in the world of blogging is making videos, or vlogging, and this can be an effective strategy. Videos can be a good way to send people information, so you may want to use these in your blog posts, whether you want to become a vlogger or not.Why is everyone making such a big deal out of video today? Videos are very good for SEO right now, because the search engines tend to see them as high value content. In order to create these screen cast videos, you can use a tool like Camtasia or if not that, even Jing is a good free service to create small videos. You can even use your cell phone by recording your own voice into it. Video distribution services make it simple to send your completed videos to Youtube, Yahoo Video and other video sharing sites.

When you decide upon keywords for your blog posts, try to choose long tail ones. This is because long tail keyword phrases don’t have as many competitors and it is not that difficult to get good rankings with them. Also, this makes your post specific and when a visitor comes to your blog, the information is exactly what they are looking for. This will make people want to stay and would prompt new readers to become loyal followers.You will have varied writing posts because there will be a lot of micro topics o dive into.

Audio is still another way to make your blog posts more noticeable and attention-grabbing. You can easily add an audio clip that is related to the post, or perhaps a podcast you created or have rights to. There’s no one right way to use audio, so start experimenting with it and find out what gets the best response. In conclusion, this article shows how important SEO is for blogs. There are any reasons why you should not concentrate on getting readers through search engines because it is free. There are plenty of blog owners who only rely on the search engine traffic to get exposed, which brings in more referrals immediately. So go ahead, work towards creating blog posts that are highly optimized for your targeted keywords so that you get relevant traffic coming your way.

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Digital Marketing Opportunities

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Before the typical working environments were strict when it comes to working on fixed offices and fixed schedules. However, today, thanks to digital age, our digital technologies’ limit is the sky since it can be done almost anywhere and anytime so long as you are connected to the internet. Perhaps this is the greatest thing about digital marketing, its ability to provide various entrepreneurial or business opportunities in this ever-growing domain. To those who want to be his own employer and enjoys the maximum freedom to work from any place, here are three business opportunities that you can take advantage in this digital marketing era.

Be a freelancer

Was there ever a time in your career where you once thought of being a freelancer? One of the easiest ways to quench your thirst of being an entrepreneur is to become a freelancer. This is probably the most common job that was brought by digital marketing today. Depending on your interests and strengths, you can offer multiple services across the various components of digital marketing such as SEO Las Vegas, social media, and SEM. Sure, at first, it may seem impossible to make it through the tough parts of your job but once you have successfully served a client, the journey after that will become smoother and exciting. Aside from using your personal network, you can also immerse yourself in popular freelance avenues such as Upwork, Freelancer, and Guru. Also, it is immensely helpful to develop your brand through social media platforms like LinkedIn, Facebook and Twitter since these channels will allow you to fully leverage freelance opportunities in digital marketing.

Start your own digital marketing agency

In extension to your career as a freelancer, you can also expand to an even wider depth of career development and that is to start your own digital marketing agency. A digital marketing agency is a company or firm that offers various digital marketing services to its clients. When you have a digital marketing company, you are no longer limited to just your own skills because your business will be composed of professional marketers, specialists, and consultants. You can either opt to offer only specialized services or establish your business as a general digital marketing services provider. You can even go as far as expanding to other places especially if you can easily attract new customers with your name.

Be an affiliate marketer

Another entrepreneurial opportunity in the digital marketing area is to become a key player in the affiliate marketing. In other words, be an affiliate marketer. One of the most common ways to become an affiliate marketer is to build your own blog or website, make it popular to be noticed by many people, and through that, you can promote products or services. However, remember that once you have taken this career path, it is important to know that sustaining your efforts for quite some time is a must and also, pick topic/s that you are more familiar with. That said, there are actually other avenues if you’re not comfortable with blogs or websites. For example, you can create an e-commerce store on Shopify or use online ads like Facebook and Google Ads to sell others’ products. Or if not, you can try souring and selling unique products to giant e-commerce stores like Amazon and Flipkart.

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Tips On Selecting The SEO Company For You

Original author of this article Bobs SEO Las Vegas - Affordable Search Engine Optimization Services

Search engine optimization (SEO) is your must-have online marketing weapon if you’re looking for something that will dramatically improve your website. SEO is an intensive tool that involves several factors and activities on the internet. It is vital to have your website SEO optimized especially through the help of an SEO specialist or expert if you are looking into staying in the online business network for an indefinite time. When you search the internet for information about SEO services, most times, you are faced with articles talking about hiring an SEO company if you want to immediately see the successful results.

Well, considering the fact that SEO evolved from the internet, what better way to find the suitable SEO Company for your business website than through the internet? The internet has an enormous selection that you can pick from. There are lots of SEO companies everywhere that you can hire right away. However, since SEO is an important matter, you need to select an SEO service provider that will best suit your business. Choose one that employs experts that you can professionally engage with and can understand what your business needs are. Because if not, you will lose your precious time and money.

Things You Need To Do In Finding The Best SEO Company

1. Check the credibility of SEO Company

In your process of finding the best SEO Company, one thing you must never fail to do is to check the company’s credibility. Find out how credible their SEO services are by looking into the kind of clients they have worked with in the type and as well as the type of SEO services they have done for their clients. By doing this, it will give you an assurance that this and that SEO company is trustworthy and good at what they do.

2. Determine its Capabilities through Client’s Testimonials

One of the best ways to learn how well the performance of an SEO company is to read their past client’s remarks and comments. The best SEO Company reflects on its clients’ testimonials. You will know that you have an outstanding SEO Company if its clients cannot stop speaking about how good their services were.  You can find the testimonials on the company’s website. Gauge the SEO company’s caliber by reading through them.

3. Examine the experience of the company

Another way of picking out the best among the best is to check out the SEO Company’s experience in the SEO field. The best SEO Company should have more than enough experience with high success rates in every project that they took part in. Moreover, it should consist of a proficient team of SEO specialists because one of them will ultimately be your source of the best SEO services one can have. Lastly, the right SEO firm must also have competent SEO consultants that will assist you in any way they can.

Take into account these tips, integrate them into your SEO campaign and I guarantee you that you will have the right and suitable SEO Company for your business requirements. Start your SEO company hunt right this instant and increase your chances of being ahead of your competitors.

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How To Manage Your Digital Marketing Strategy

Original author of this article Bobs SEO Las Vegas - Affordable Search Engine Optimization Services

Managing your digital marketing strategy takes a lot of effort on your part. It has so many dynamic parts that you’re constantly on the lookout for the latest trend or algorithm update and most importantly, it does not have many solid and fast rules that many marketers believe. This article will be discussing three remarkable Las Vegas SEO strategies that will let you manage your digital marketing techniques in the best way.

1. Hire the best talent

Believe it or not, many marketing departments in various companies are being managed by generalists and consist of intern staff members. In digital marketing, tools and channels are changing almost every day and only someone who is specializing in that area can be able to do the work efficiently and proficiently. Say, someone who is a Google AdWords specialist will be the one who the most updated when it comes to changes in Google Ads. On top of that, that person will also know how customers are reacting to that placed ads. You can never replace someone’s experience in digital marketing as it is one of the keys to success.

Google ranks your website based on many factors including the keywords you use for ranking, landing pages, the past performance of your previous ads, the number of people who have clicked on your ads, and so much more. How you create and manage your campaign as well as how users react to it will impact the algorithms of Google. Therefore, it is imperative to hire someone that knows exactly how Google ranks a website, the behaviors of the customers and how they affect your campaign.

2. Hire for skills first, then followed by character

Before you hire someone, it is important to find out if that applicant is really good at what his portfolio says he is because lots of people are good at making themselves look good at interviews when in actuality, they cannot perform the given tasks efficiently after their talents were tested. Once you have determined that they indeed have the skills that you are looking for in an employee, then determine if their character will suit what your business needs. To do that, call their references to know more about your applicants. You should want to hire people that will lift others up, not drag them down.

3. Learn digital marketing tools and techniques

With how fast technology is progressing, even younger people are getting left behind, how much more for people in their late 50’s to 60’s. The technology consists of so many aspects that it has become very wide-scoped and specialized. Thus, studying and keeping with just one aspect like SEO, content marketing, email marketing, ads, and more, should already be done full time. Google does not answer to anyone or anything when it comes to changes in its algorithms. One day you have a fine working meta description, then the next you’d be making it a bit longer. Simply put, Google changes and updates whenever they feel they need to without much warning.

Now, as the manager, you don’t have to go as far as mastering these tools and techniques. Do not go all DIY-ing just like many entrepreneurs because running a business is one thing and being all that good in so many aspects is another thing. Leave those to specialists because they are the ones who know each aspect better than you do. Hire all the excellent ones and if you want to learn more about managing your digital marketing, then do it by managing your digital marketing specialists.

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Benefits Of Blogging For Your E-Commerce Website

Original author of this article Bobs SEO Las Vegas - Affordable Search Engine Optimization Services

These days, e-commerce websites are in for some tight competition in the massive internet space. As new businesses enter the online community every year, the playing field gets even fiercer and more difficult to attract potential customers. Just offering great products paired with equally great prices no longer suffice to generate traffic for your site. As a result, business owners need to become resourceful in order to get their brand noticed by their target audience. Digital merchants focus too much on designing their websites and developing a great customer experience that they fail to also consider one of the most powerful tools to attract customers—a blog site.

A blog dedicated to your e-commerce website is a great addition to your internet marketing campaign as it is very effective in generating traffic, improving your online reputation, increasing brand awareness and developing your online authority. Below are three ways a blog can lead your e-commerce site on the path to success.

1. Authority

It’s only natural that customers are likely to go with a brand that is experienced and knowledgeable about what they are offering to the public. Having an e-commerce blog enables you to introduce your new products and discuss further them in your blog posts. In addition, it lets your customers know how wide your understanding is about your niche as well as the needs of your customers. Regardless of your products or services, customers will always feel more confident with merchants that display a great knowledge in their respective fields. Thus, showcase your expertise and knowledge through your blog. Make your customers see that your brand can be trusted with the type of products or services that you are selling.

2. Lead generation

Blogging can help you build brand authority the same way it can help in generating leads. A well-written blog that demonstrates just how much you know your products, industry and customer base greatly contribute to increasing the trust of your customers to you. The more customers trust you, the more they are compelled to visit your website repeatedly. Eventually, those recurrent visitors and even non-recurrent ones can turn into leads. You just have to ensure that there’s a visible call-to-action in your blog site. For example, something as easy as email subscription already has a huge potential in turning your blog into a lead-generator. This can also provide your customers with an easy way to contact you when they want to make a purchase.

3. SEO

Even though e-commerce websites take up an enormous portion of the internet, it still cannot be denied that generating the kind of traffic that they need can be extra difficult. In an e-commerce site, most of its content comes from the product descriptions that are given by the manufacturer. This makes it hard for search engines to rank your site according to its value, content authority and uniqueness. If your brand itself manufacture your own products, chances are other sites that you sell on will simply copy your product descriptions. Therefore, it’s always best—not to mention safe—to try and have a unique content on your website and that is how blogging can help you. With blogging, you can provide search engines with other unique content that they will use to evaluate your site’s value.

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Orlando SEO

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Why You Need SEO for Your Local Business in Orlando

Having a website, blog or social media profile is perfect for this moment to advertise your business. In fact, other business in Orlando consider this a crucial part of the brand that they are currently promoting. However, one must still understand the specifics of this kind of business representation online, which simply means that this won’t work if one doesn’t take the correct measures to guarantee absolute visibility out there. When it comes to this, Orlando SEO comes into the picture.

What is SEO?

It stands for search engine optimization, and we all know that today’s search engines are based on algorithms that are devoted on locating the best search components for keywords or phrases that people usually type in every single day. There are various search engines out there aside from Google, and they are popular as well. Common knowledge is that the World Wide Web has a lot of competition going on and this competition happens in their field because of the many niches in the market today.

Having an edge amongst the other competitors is very important, and an edge will not only make your brand well-known out there, but they will consider what you have to offer. Getting into web marketing, you should know this kind of strategy. Aside from this, your website should rank on the first page of search engines to gain you more viewers or clients. There are various techniques to ensure that your website gets that top rank, and one of them is ensuring that each content is optimized.

SEO is Technical

Although many people might train themselves or are certified from a variety of different courses (both offline and online!), it is still dependent on the experience level and constant exposure to changing trends in search engine markets. As such bringing in an established professional help into the fray will only help you create a strong foundation. It does not matter if you have not started with an SEO company in Florida for your business at the very beginning of your site’s launch. You can get an expert consultation and analysis on the current situation of your site’s SEO and then you can take the technical approach from there.

Professional Orlando SEO Company

Getting yourself a professional Orlando SEO company for your business will help you in a lot of ways. They can help you with surveys and information regarding the performance of your website. They will also assist you in enhancing your website to draw more attention to it as well as advertisements on the website. They will also handle the links. Aside from all these amazing services that will be provided by an SEO professional, you should also find the time to regularly update your website with useful information and make sure that you utilize various approaches of marketing such as content marketing, affiliate marketing, and email marketing

Always take your time when hiring an SEO company in Orlando for your website. You need to do enough research and be sure that they can deliver what they say they can. Always consider a service that is within the budget and can guarantee you a higher page ranking.

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San Jose SEO

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If you want to immerse yourself in a cultural experience, there’s no better place than San Jose, California.

Outdoor enthusiasts will also have a great time exploring the famous Los Gatos Creek and taking a walk at the Japanese Friendship Garden and History Park.

As the third-most populous city in the US state of California, San Jose is a global city that is distinguished as a center of innovation due to its affluence, Mediterranean climate and an incredibly high cost of living.

In fact, the city is considered as one of the richest major cities in both the United States and the world.

Additionally, San Jose is also known as the home for industry-giant headquarters including Adobe, eBay, PayPal, Hewlett-Packard, IBM, and so much more.

San Jose SEO Services

With the influx of booming businesses and large corporations in the area, it’s more important than ever for San Jose business owners to leverage on an effective San Jose SEO strategy.

Search Engine Optimization is short for SEO and involves the use of strategies and practices that help drive more organic traffic to a website by acquiring first-page ranking positions in search engines such as Google, Yahoo, and Bing.

A good SEO agency uses proven SEO methods for their clients that give them scalable and long-lasting results. Their approach is systematic and normally starts with an in-depth audit followed by a thorough analysis and optimization of on-page SEO, content, offsite SEO, then finally, link building.

Website Audit and San Jose SEO Analysis

One of the initial and crucial steps in executing a proper San Jose SEO campaign is starting with a detailed analysis and audit. In this step, a San Jose SEO expert will look at your site’s online presence and compare it to some of your top ranking rivals.

Moreover, they will analyze the following elements and explain them to you through whatever means available.

Keyword Research

Keywords are integral parts of a good search marketing analysis and campaign. In this step, your SEO team of digital marketing specialists will look for the most predominant keywords on your pages and fine-tune your content to match with both keywords and your service priorities.

A site audit will also uncover if you have used your target keyword too little or too much within your content.

On-Page Optimization

On-page optimization is a procedure done to ensure that your site is built to perform well in ranking.

Your San Jose SEO company should be able to cover each aspect (e.g., page titles, headings, meta descriptions, URLs, and page content) of on-page SEO to increase your site’s chances of ranking better.

Content Marketing

Content is the foundation of a solid online presence. That said, not anyone has enough skills to write quality business content. In some cases though, an SEO company in San Jose, CA also provides content marketing services wherein they have their own experienced writers that have significant backgrounds on SEO writing.

Link Building From an Expert San Jose SEO Agency

Quality weighs more than quantity when it comes to link building. A qualified San Jose SEO agency should be able to provide your site links from the high authority websites in your industry. Their methods are purely ethical and can even promote the authority and reputation of your business.

Local SEO

Google Maps Marketing involves the optimization of your business in order to help you get two spots on the first page of Google. Your chosen SEO agency will submit your business’ information to several local site directories that have the most authority.

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Is Artificial Intelligence The New Era Small Business Partner?

Original author of this article Bobs SEO Las Vegas - Affordable Search Engine Optimization Services

The world is rapidly shifting right before our very eyes and there’s nothing we can do about it
but adapt to the changes. Artificial intelligence is rapidly dominating the business world and has
redefined some of the jobs we have today.

A prime example of this stellar effect is the emergence of self-driving cars.

AI clearly will create even greater uproar in the corporate world.

But what’s even more exhilarating is learning how small businesses can take advantage of this
new innovative technology. Small businesses are faced with more challenges as they try to
compete with large corporations.

As a small business owner yourself, you will have to change redirect your focus to something you can win and that is to have the proper tools and strategies that will help your small business reach out to customers in new and unique ways.

This is where AI will become your star player.

Here are some of the ways AI has been making positive impacts on small business and how you
can integrate them into your small business.

Getting sales data

Who thinks that Alexa only answers to mundane and simple questions? Well, if you really
believed that then you’re in for a surprise today. In all honestly, Alexa is one of the greatest
technologies for small businesses today.

In fact, it is packed with thousands of skills that are very helpful in running your business. Some of the things it can help you with includes calendar, conferencing, scheduling, data and news, logistics, management, finance, sales and marketing, and communication and collaboration.

Particularly in the marketing department, Alexa utilizes Skillsai’s Sales Talk that allows users to ask sales-related questions like “What
were my sales yesterday?” or “How many pieces of Afghans were sold last week?”

Apart from giving you more free time for other things, you can also now go to meetings and
conferences with Alexa’s power at the tip of your fingers. Alexa is expected to even grow
skillfully and competitively in the future so you’ll soon be having an exceptional assistant at
your disposal.

Creating logos

Logos are one of the major factors that help you raise brand recognition. Clean logos and simple
designs are what customers prefer. Fortunately, AI’s capabilities go as far as creating logos and
help improve our brand image. Although this is the job of graphic designers, some small
businesses don’t have the budget to outsource new talent.

Thanks to Designhill, you can now rely on its AI-powered logo generator to help you in creating your business logo. More
importantly, logo starter packs by new AI-powered technology typically start at 20 dollars so that
makes it within the usual budget of small businesses.

Advanced marketing automation

AI has already been making quite a noise in the sales world, however, AI-powered data analysis
is only a small part of where the technology will take us. With that in mind, small businesses that
need all the help should not put all their trust on AI for their marketing automation needs.

Marketing automation is worth all your efforts when done properly but demands a lot of time.
And a lot of small businesses just don’t have the workforce to manage, test and retest AI-
powered technologies.

They have to be all in only when all things are already in the right places.

Having said that, you may have wait for a marketing automation AI that is simpler to administer
into your small business, but this growth is definitely something to carefully watch for over the
next couple of years.

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