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Online Advertising Trends To Watch Out For

Due to the never-ending updates of features and systems of various social media platforms, digital
marketers and business owners must be on a constant lookout for the latest industry trends. Aside
from the social media marketing strategies that will affect business, this year, you must also keep
an eye out for the four trends in online advertising.

The growing number of chatbots

Truthfully, chatbots have been existing for several years now. They were not playing an active
role in the digital advertising industry until major updates were released to make chatbots AI-
powered. As a result, many businesses are now developing their own chatbots and including
these in their marketing strategies. Having social media chatbots to cater to your customers can
improve your service quality because they answer to almost any inquiry about your products and
services. On top of that, they give answers almost immediately after you have sent a question,
contrary to sending emails. Today, most social media bots are being used for answering customer
inquiries and more than half of them are targeted for bot-customer interactions. Two years later,
chatbots have a higher potential of taking up 85% of customer service-related tasks.

Brand-influencer strategy

Lately, many businesses were found to be working with social media influencers, something
that isn’t much of a surprise because influencers are widely known for their prowess in online
advertising channels. One way to build your brand and attract more customers is thru a
partnership with influencers. If you have decided to pursue this kind of business relationship, as
a business owner, you must remember to establish and maintain a long-term relationship with
your influencers. Having a solid partnership with your influencers can drive customers to
associate their selves with your business.

Video is reigning

Together with the ever-changing environment of social media platforms, video-based content is
slowly gaining influence over text-based content and other marketing features. Video
materials are one of the major trends in online advertising with its various forms such as 360-
degree videos, live video streaming, and 1-minute information videos make it versatile when it
comes to marketing. Nevertheless, you must see to it that your video contents are working on
most if not all mobile devices considering the fact that most internet users now use mobile
phones as their primary tool for viewing videos.

Mini advertisements

Mini ads on social media platforms are increasing, as they are cost-effective and an easier means
of reaching out to customers. This kind of ad can pop out anytime whenever you are watching
Facebook and YouTube videos and usually run for as short as 10 to 15 seconds. Although
small ads are only limited for some brands, these can still be viewed as a chance to delve deeper
to the advertising and marketing creativity of brand promotions.

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Artificial Intelligence: One Of The Profound Changes In The Digital Marketing World

Artificial intelligence, or AI for short is an extensive term that consists of many methods in
crafting computer systems that can think and perform tasks the way humans do, or in highly
advanced cases, even better than humans. AI is the new craze nowadays.

In fact, you could almost see it everywhere from virtual assistants like Siri, Alexa, and Google Home to ridesharing apps like Uber and Lyft. AI is the great force behind these intelligent machines and apps that are proved to be very convenient for our daily lives.

With all those in mind, AI has even increased its status level to being an integral part of our
world. Not only does AI is making major and impactful changes to the design world, but its
influence goes as far as the advertising and marketing landscape.

As a result, marketers are now scrambling for ways to collaborate with digital creative firms to find unique uses for
the technology. In reality, AI has already made known its presence in the digital marketing world with its machine learning and ability to build custom content.

Take a look at the five applications for AI that are already making a good noise in the world of digital marketing.

Behavior analysis

AI is mostly about analyzing a wide expanse of data and making decisions according to its
findings. This predictive analytics approach is a major trigger that led to the shift in digital
marketing. Considering that ads, campaigns, and other promotional materials are based on
buyers’ profiles and other data gathered from buyers’ experiences, this fact only proves how AI is
an ideal tool for the task.

Incorporating insights

When it comes to collecting and incorporating various datasets from different platforms such as
websites, apps, and social media, AI is also great at these. It is capable of performing meta-
analysis that allows it to gather and analyze datasets in a more progressive and intricate way.

Machine learning

Machine learning or ML is a technology that lets machines learn from previous actions or
processes. Not only that, but MI is capable of enhancing its decision-making skills for similar
actions or processes at the later date. Its main uses for digital marketing are search optimization,
ad targeting, and lead generation.

Creation and presentation of customized content

Have you heard or probably used a program called Wordsmith before? Wordsmith is an AI
program that is often used to create content for news outlets and businesses. It collects and
reports on the data it got from the spreadsheet or CSV file that operates under a set of rules to fill pre-made templates in with content. When it comes to the customization of content, AI will right away navigate you to ads, articles, or clips that are considered to be the most relevant to you based on your browsing history.

Lead generation

AI is also able to quickly and easily discover your ideal customers, clients, and work colleagues
in the same way it can effectively generate its own buyer personas. Rather than going through
various CVs and application letters, you can now make your work easier with AI’s ability to
screen applicants and create shortlists, thus, making staff recruitment faster and less costly.
Other AI-operated tools are utilized by many businesses to lower costs, do tedious tasks, and
accelerate information sharing.

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5 Important Factors Of SEO

If you’re a business owner, chances are you’ve probably encountered SEO along your business
venture. Whether you’re on friendly terms with SEO for years now or you’re completely a
stranger to it, here are the basics of Search Engine Optimization that you ought to know.

What is SEO?

Search engine optimization is a digital marketing strategy for attracting people to visit your
website with search engines as the main trigger and factor. If you’re a landscape contractor and a
user searches for landscape contractors in your area, then it’s natural to want to show up in the
search results. Google has the most power among other search engines and what Google set as
its rules and guidelines general becomes the industry standard. Simply because Google owns
about 75% of the market share in the search world and rarely do you see SEO-related articles
using other search engines other than Google as their basis.

How to do SEO?

In the context of Google, it has been said that over 200 criteria have an influence on ranking a
website. Nevertheless, when you weigh down the most defining factors, there are only five that
heavily affect search rankings. If you want to succeed at SEO and rule over the SERPs in your
market industry, then below are the five factors you must pay attention to.

Inbound links

Inbound links serve as an indicator of how relevant and popular your website is. The more other
websites—especially the authority websites—that are linked to your website, then the higher
chance you have at ranking better because Google will consider your site as valuable. Having
inbound links can vouch for your engagement with the social community and the quality of your
content. The best and easiest way to build links is to create quality and relevant content for
your website. Use this as leverage to link to others and in return, have them link to your
website.

Copy

By copy, I mean the marketing term for text on the page. The newsworthy, inner pages need all
those words. Your topical page should consist of at least 500 words per page. Also, always keep
in mind that Google is a linguist meaning its algorithms and crawlers rely on text, not visuals.
They are language-based. If you don’t have text on your website, then Google won’t have a way
of recognizing your expertise in the field, therefore, people won’t be able to find your website.

Meta Tags

Tags play a very crucial role in letting search engines acknowledge your website. The title tag
and the description tag must be written by someone who knows very well your business and brand.
It can be you as the business owner or your copywriter, but definitely not your programmer.
Remember that the title tag is the main heading of your website while the description tag is the
snippet below the green link on the search results page. Your description tag must contain relevant information that could best sum up what your website is all about because it could determine if a user will visit your site or move on to the next search result.

Frequently Updated Content

Another way to let Google know that your website deserves a better ranking is by regularly
updating your content. Without it, it’s the same as owning a rundown shop with unpleasant
visuals making it ineffective for taking in customers. You can use blogs, specials, and new
products to keep your content fresh.

Website speed and security

Websites that take more than a couple of seconds to load will look bad in the eyes of Google.
Your website must load within 3 seconds on both the mobile and desktop versions. As for
website security, your website should be considered secure meaning it has to have an https://;
otherwise, the number of visitors to your site will go down.

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