Finest Vendor Publishing pronounces the discharge of Kevin Adema’s new e book, “Right here Be Dragons: Why Advertising Failed and the Map to Shopper-Centric, Loyal Engagement in As we speak’s Digital-First World.” It will likely be out there totally free obtain within the Amazon Kindle Retailer tomorrow, September twelfth.
On historic maps, unknown areas – these but to be charted – had been indicated by the image of a dragon. It was a transparent warning:
Be afraid, for past this level, we’ve no clear understanding.
Due to digital, deep-seated, transformational adjustments occurred within the behaviors and expectations of societies, cultures and people. Advertising did not navigate the impression this had on the brand-customer relationship inflicting radical erosion in model worth, engagement, loyalty, and belief.
“Right here Be Dragons” insightfully unpacks and equips manufacturers for the obligatory journey they need to now take utilizing the Quadring Engagement Matrix – a roadmap touring from understanding why the failures occurred to a spot of highly effective advertising and marketing management and consumer-centric, loyal engagement in in the present day’s digital-first world.
“Right here Be Dragons” by Kevin Adema will likely be free and out there for obtain on Amazon for five days (09/12/2022 – 09/16/2022) at: https://ift.tt/ZkCQpMY.
“Right here Be Dragons” has a 5.0-star score on Amazon.com. This is what some persons are saying:
“Transformation is not an possibility. As we speak’s prospects are demanding a radically new model expertise and ‘Right here Be Dragons’ brilliantly unpacks the street map for customer-centric relevancy, engagement and loyalty. A must-read for in the present day’s enterprise chief.”
– Wealthy Huisman. President. Jent Consulting
Related and compelling
“A strong learn. Hyper-relevant for partaking the brand new client patterns in our digitally-driven world. The place we’ve been to the place we have to be. Adema offers a compelling roadmap for consumer-centric engagement. No extra Dragons.”
– Chris Kern. Vice President. Well being First – Basis
For Extra Data:
For questions or to schedule an interview about this press launch please contact us at (626) 765-9750 or e-mail data@bestsellerpublishing.org.
Finest Vendor Publishing is a Los Angeles Publishing Firm devoted to serving to enterprise homeowners and entrepreneurs develop into “the hunted” with their best-selling books.
Concerning the writer:
With worldwide and native company real-world management expertise starting from Fortune 100 companies all the way down to small boutique clientele, Kevin’s consults deliver an optimistic and recent outlook for organizations able to embrace change. His listen-first philosophy transcends his consulting engagements but additionally his worldwide award-winning, results-driven, outcomes in brand-based advertising and marketing. By no means resting on status-quo, Kevin’s consulting efforts present tailor-made options to corporations and organizations in a position to itemize strategic imperatives and deploy hyper-specific motion plans realizing significant change. Kevin appreciates braveness and shares his personal management expertise noting that advertising and marketing management is barely realized when organizations embrace imaginative and prescient in each place. Furthermore, Kevin believes that advertising and marketing professionals are the important thing vocation to usher within the required strategic, change in in the present day’s digital-first world. Coupling his advertising and marketing consulting expertise with College lecturing and, not-for-profit board expertise, Kevin’s fusion of real-life tales and deep trench expertise join with broad audiences at an intimate, intense and particular stage; Kevin continues to serve organizations globally working with the very best and brightest in advertising and marketing and model management. His successes embody: GlaxoSmithKline, Pfizer, Oppenheimer Funds, Nestle-Purina, Bayer, World Imaginative and prescient, Merck International, Medtronic Diabetes, DHL and quite a few different companies within the Shopper, Enterprise-to-Enterprise, Healthcare and Authorities sectors. Kevin is academically accredited with College levels targeted in Enterprise, Advertising and Behavioral Human Psychology. Kevin additionally holds a post-secondary diploma in Advertising and Promoting.
For extra details about the e book, go to timetoslaydragons.com
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